In many respects I would concur with the conclusion to the article,
except to say that Americans, Australians, Chileans and South Africans
generally will prefer more robust, full bodied New World styled wines as
opposed to the wines of France and Italy, which have traditionally been far
more refined. It has a lot to do with
climate and lacklusture soil (since the Europeans have been demanding from their soil since Roman times). It’s a bit
like watching Guys Big Bite, where the American chef, Guy Fury, can’t make
anything unless it has copious amounts of cheese and sauce on it, compared to
someone as beautiful and refined as Nigella Lawson and her respective cooking
style.
So in short, Americans no doubt
would have given their own wines extremely high marks, and marked down what
they would have regarded as ‘too subtle and disappointingly flat’ French style wines, and I assume that the French would have done quite the opposite, though
perhaps not quite as vociferously as the Yanks. The result therefore is not surprising, as
50% would have voted for US wines and 50% for French, making the result
extremely close.
Nevertheless, the label and the brand, as with most things in life
(including our subconscious selection of lovers and partners of choice) will
immediately conjure up perceptions before ‘tasting’. And of course, carrying on with this
scenario, it is a good thing that we all have different tastes when it comes to
both wine and lovers, otherwise demand would outstrip supply, and we’d all be
partnerless and thirsty. What an awful thought!
Greg
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